There is a strange stereotype that has existed for the longest time, and it is ever-present in TV, movies, and advertising. A male is portrayed as dumb, stupid, or just plain oblivious. In superhero movies, they're the bumbling sidekick or evil henchman. In family comedy TV shows they're the "cool dad" that obviously has no idea what the young kids do, or perhaps the sports jock that sucks at anything that has to do with thinking. In romance comedies they're completely clueless moron the main woman is head-over-heels, and can't get a clue as to what's going on with his sex life. In all of these, the man's inferiority and significant lack of mental processes is used for comedic effect. These tropes might not be everywhere but they are still painfully obvious when you see them.
In a recent ad by United Healthcare, a group of 'dumb' husbands are cheering on their buddy as he attempts to vault into a pool with a pool net (with an appropriate "do not attempt" caption). Meanwhile, the wives are lounging off to the side commenting on how stupid the men are being and the nearest Urgent Care facility being only a mile away. Of course the stunt fails, and the men crowd around their fallen friend completely ignoring the fact he most likely broke more than a few bones and say things like, "aw, I thought you were gonna make it dude!" and "you just need more speed". And the smart wives tell each other "that's my husband" like it's an inside joke they're morons. If husbands and dads were this dull I'm surprised the human race as a whole has made it this far without collapsing on itself.
In a recent ad by United Healthcare, a group of 'dumb' husbands are cheering on their buddy as he attempts to vault into a pool with a pool net (with an appropriate "do not attempt" caption). Meanwhile, the wives are lounging off to the side commenting on how stupid the men are being and the nearest Urgent Care facility being only a mile away. Of course the stunt fails, and the men crowd around their fallen friend completely ignoring the fact he most likely broke more than a few bones and say things like, "aw, I thought you were gonna make it dude!" and "you just need more speed". And the smart wives tell each other "that's my husband" like it's an inside joke they're morons. If husbands and dads were this dull I'm surprised the human race as a whole has made it this far without collapsing on itself.
Despite what media is telling you, generally speaking, most men aren't this dumb. The basis of this misandry comes mainly from women pandering. In order to make women feel better, men are put down to be inferior. It's a negative way to approach equality, in which it's easier to say something mean about someone else than it is to say something nice about yourself. Though there is evidence women tend to be more rational thinkers and men tend to be more impulsive, it does not go to the extent of the idiocy portrayed in media, where men are unhealthily obsessed with sex or sports or video games. However, as Jayson Maclean says in his article, "Why are men always idiots in TV ads?" this is a double-edged sword, because while men may be useless at cooking and cleaning in these advertisements, only the women are capable at doing these household chores, indirectly pandering to the sexist notion that women really are the ones meant to do housework, otherwise the house would light on fire because the husband burnt the roast or something. Instead of sexism on one side, it's on both sides now, just portrayed in a slightly different angle.
The most common place to see this however is probably the worse place to show it - children's' TV shows. In shows with the main audience is young girls, the main character and main antagonist are usually women. The main character of said show will usually embody all things "girl power", while the main antagonist acts as the obviously evil foil of the protagonist. However, whenever a boy or a man is shown, they are either also evil (but not quite as evil as the female villain), a love interest (because BOYS), or dumb and stupid (insert generic bumbling henchman here). In two of three of these cases, the male gender is not shown in a very appealing light. Unless they're attractive, super nice, and very much into you, men either evil and gross or incompetent and empty-headed. No matter how you put it, the little boys watching these shows have to deal with their gender being ill represented.
As much as advertisements and TV would like to exploit the dumb male stereotype, it doesn't have much psychological backing in research. A study by Hyde from the American Psychological Association (APA) has found at young ages, both boys and girls have equal capabilities at learning math. These math skills are then used later in life for problem-solving and critical thinking, meaning that at a base level, men and women have the potential to be similar in intelligence. The only factor that changes this is cultural and economical background. If we continue to teach girls that boys are stupid and dumb, and if we continue to teach boys that girls are smart and right all the time, there's going to be an imbalance of social roles and expectations.
There should be no situation where either sex should feel inferior or stupider than the other. The whole idea of equality and respect means acknowledging each other's strengths and weaknesses and not using stereotypes to promote yourself or cast down others. There will always be those few people who fit those stereotypes but there will always be those few rotten apples, and that can't really be helped. Everyone knows not all men or all women are stupid and helpless, but as long as we're still advertising the way people behave like Mr. Pool-Vaulter, people are going to still believe men might actually be that dumb.
| Survey showing that yes, a surprising number of people do in fact think men are this stupid. |
Annabelle, I think you make a very good point when you say, " it's easier to say something mean about someone else than it is to say something nice about yourself." I think this quote is so true in our society. We try to put down others to make us feel better, and it is so wrong. Personally, I find it annoying to see men being portrayed as dumb and useless. Honestly, if men really were that way, I don't think many woman would ever get married. Yet there are wonderful fathers, brothers, and sons in this world. Men that are strong and smart. Yet, we can be selfish and ignore reality to make ourselves feel better.
ReplyDeleteI always really enjoy your blog, but this post is especially interesting. Yet again you have made me think about something that has never crossed my mind. It really is true, men are often portrayed as inferior or dumb. I agree that this is definitely the wrong way to approach equality. When women put down men in an effort to make them look better, they are just furthering inequality in society. Also I really like the point you made about ads and shows depicting women as the only ones who can do house chores. If this is how people really feel then why do they get so offended when they are expected to stay home and clean and cook, there is clearly a discrepancy between what women actually want and how it is being portrayed.
ReplyDeleteThis a very interesting blog post. You are right, many men on TV advertisements are portrayed as "dumb" characters. However, this is not always the case. Many women are also portrayed "dumb" depending on their physical features. I do not like how companies portray men and women as "dumb" because this really does not hold to be true for many individuals. Not all men are "dumb". Many are also smart and loved. We shouldn't forget about this aspect.
ReplyDeleteI really liked reading this because I feel like this type of inequality isn't brought up as much as it should be. I've mentioned examples like this during discussions of feminism and women's equality, most of my contributions to the conversation was immediately shut down due to their strong belief in feminism. I agree that equality has to be represented on both sides in order to make a difference.
ReplyDeleteI enjoyed this blog post and the angle at which you approached it. However, I think it may be valuable to analyze character and characteristics independently of sex. I think both women and men can be depicted as the stupid or silly characters, and it have nothing to do with their sex, but with the writer's vision. For example, if you take a show like Parks and Recreation, Andy Dwyer is an obvious trope of this type of characterization. Yet, there exists somewhat of a foil to this character in the Ron Swanson, and Tom Haverford in later seasons through his successful business career. The same exists for females, with Leslie Knope's obvious intelligence and ambition, contrasting with the Tammys' or April Ludgate in early seasons.
ReplyDeleteI really loved this topic and I think it's so important that you talk about how men are portrayed as inferior in a time that is full of feminism. As it is now, we tend to focus on all the ways women are belittled but hardly ever consider this for men. It's awesome that you're bringing this to light.
ReplyDeleteI have to admit that I am one of those people who laughs and jokes, saying, "That's my brother," whenever he does something stupid like try to hurdle something or pretend to be batman in public. I do believe our society has turned sexism into a comedic relief when in reality, as you stated, neither gender should feel as if they truly are whatever stereotype society places on their gender. Having these stereotypes will definitely set a fixed mindset on younger generations who grow up seeing these comedic portals of gender roles, making for a real mess of character in the future.
ReplyDeleteAnnabelle, I love reading your posts each couple of weeks. You consistently bring a fresh and new perspective to the issue of gender roles and push me to consider the male perspective. For one, although I always see tropes of “the dumb blonde” or the “ditzy girl” in movies and shows, you encouraged readers to think about how male characters might be portrayed as weak.
ReplyDeleteHi Annabelle! This post brought a really interesting perspective that I never thought about before. I feel like A lot of people focus on making women feel more empowered, but empowering men is important too. Overall, I just think equality is important and we need to make active changes on what we teach the younger generation. Pole-vaulter guy is not the poster child for men.
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